People's favourite Penosil foam sculptures will be installed in the Old Town


Penosil Art having won the hearts of the visitors of the Old Town by giant foam sculptures the last year will return to Treff Festival also this time. Today, on the 24th of May at 13.00 at the festive opening ceremony of Treff Festival, the public will be introduced to eight foam sculptures of Penosil Art.

Three-dimensional sculpture letters are prepared by the students of the faculty of sculpture and installation and jewellery and smith art of the Estonian Art Academy and about thousand balloons of construction foam were spent on preparing them.

According to Kirke Kangro, artist and head of the sculptures faculty of the Estonian Art Academy, the public can read the word TAVALINE (COMMON) when passing by the letters. This should make us think about our daily life and moments in it. “This is what we find natural, granted, common, boring and where the different matters are actually hidden,” Kangro listed only a few questions applied by sculptures that make us think.

According to the author of Penosil Art project and N-letter Mats Laes Nuter, the N-letter is an experimental and flexible effort to make a bended figure out of something straight. “3D in its most flashing key or what would be the N like if it was not plane and what would be of its name and face,” discusses Nuter.

“To my opinion, the author marks of graffiti artists are their signatures in principle,” said author of L-letter Pauliina Jokela from Finland. “Combining the figures of hare and angel by L-letter, the common letter became my personal author mark in the word “TAVALINE” (“common”),” adds the young artist with pride.

According to Jaan Puusaag, leader of the project and great supporter of Treff Festival, it is a pleasure to see the continuous development and three-year tradition of Penosil Art effort. “Foam sculptures are great examples of art creation and synergy between two different areas that gives an added value to the foam as a construction material and highlights its potential that is unique and cannot be noticed at the first sight,” added Puusaag.

The last year, the sculptures of singer Georg Ots, prime ballerina Kaie Kõrb, conductor Tõnu Kaljuste, wrestler Georg Lurich, actress Ita Ever, historian Jüri Kuuskemaa, poet Juhan Viiding and former president Lennart Meri were prepared for the sculpture exhibition of Penosil Art.

However, the first foam figure appeared into the town room during the Old Town days in 2010 when the figure of the nun Elsabe prepared by the design of the artist Kalju Kivi and based on the legend of Jüri Kuuskemaa was exhibited next to the Estonian Youth and Puppet Theatre.

Tempsi enters the Chilean market of prefabricated houses


Krimelte Tempsi OÜ, part of the Wolf Group and the Estonian market leader of ventilated façade solutions, has thanks to its partners also made it into the Chilean market of prefabricated houses by the current moment. The first containers with house assemblies were dispatched last week.

Tiit Arro, the executive manager of Tempsi speaks with business-daily Äripäev.

Krimelte awarded Estonia’s most prestigious entrepreneurship award


Enterprise Estonia, the Estonian Chamber of Commerce and Industry and the Estonian Employers Confederation has given Krimelte, which belongs to the Wolf Group, the Design Applier 2011 award. Design Applier 2011 is one of the Entrepreneurship Award categories, which recognises Estonian companies that have accomplished economic success with original design and encourages local companies to work with Estonian designers.

Krimelte has consistently and strategically implemented design since 2005. The company has focused on product design, involving graphic as well as renowned industrial designers. In addition, Krimelte also uses design in its motivational system for workers and co-partners, where the Wolf Club has become a separate brand.

The Entrepreneurship Award is the state’s highest recognition awarded to companies and entrepreneurs and it is also the longest standing entrepreneurship competition in Estonia. During the contest, the most successful are selected in six business activities that are considered most vital to the state.

The Wolf Group is an umbrella group that encompasses the sales and production companies of the leading construction chemicals and building materials producer – Krimelte – in Estonia as well as abroad. The Wolf Group has factories in Estonia and Russia, as well as sales units in Estonia, Latvia, Lithuania, Ukraine, Romania, Bulgaria and Denmark. Its export market covers nearly 50 countries from Norway to Australia, and Brazil to Japan.

Foam sculpture festival to take over the streets of the Old Town

The annual international Tallinn Treff Festival of performance arts, held in the end of May, will be launched this year with an unprecedented performance. The festival will begin at 17.30 on 28 May on Vabaduse Väljak (Freedom Square) where statues of some of the greatest players in Estonian culture, carved out of construction foam Penosil, are put to public display.
The slender, close to four-metre tall foam sculptures will parade from Vabaduse Väljak towards Raekoja Plats (Town Hall Square) where they will join the opening festivities of the XXX Old Town Days and the Tallinn Treff Festival. Later on, the foam sculptures can be spotted on the streets of the Old Town.

The eight sculptures are made by such sculptors, renowned on the Estonian architectural field, as Edith Karlson, Terje Ojaver, the author of successful grotesque installation “Passage of Souls” Jass Kaselaan and students of the Estonian Academy of Arts who have worked under the guidance of professors of the department of sculpture and the head of the department Jüri Ojaver.

“The foam sculptures mostly depict the most radiant persons who have tremendously affected and contributed to the process of shaping the Estonian culture,” Jaan Puusaag, the chairman of the management board of the leading European producer of construction chemicals and materials, described the Penosil sculptures. Puusaag said that he is glad to see artistic creation through an unconventional approach which adds value to the construction foam and contributes to overall cultural development.

The Penosil sculpture exhibition features statues of singer Georg Ots, prima ballerina Kaie Kõrb, conductor Tõnu Kaljuste, wrestler Georg Lurich, actress Ita Ever, historian Jüri Kuuskemaa, poet Juhan Viiding and president Lennart Meri. 

Maigi Magnus, one of the authors of the Penosil sculpture exhibition, said she is inspired by Kaie Kõrb’s movement which is exceptionally slender and powerful at the same time. It is an exciting challenge to shape this movement in sculpture, she said. “I use movement in this sculpture. While capturing a moment in time, I pinpoint an instant that will linger endlessly,” Magnus described the soon-to-be-finished statue of the ballerina.

Almost a thousand containers of Penosil construction foam and close to 70 litres of special colour coating have been dedicated for the statues. 

This year’s first sculpture that has been carved out of Penosil foam can be seen already from 25 to 27 May during Viljandi Treff. The statue will be opened for public on 25 May and it is currently planned to remain as a decoration of the pond of Ugala until the end of the festival.

However, the first ever foam sculpture appeared in the cityscape during the previous Old Town Days when a statue of a nun named Elsabe was carved out based on a legend told by Jüri Kuuskemaa and a design drawn by artist Kalju Kivi and displayed on Nunne Street by the building of the Estonian State Puppet Theatre. The statue of Sister Elsabe was an exceptional sight for local people and it quickly became a popular tourist attraction.

Making and displaying of foam sculptures in the cityscape will become possible thanks to fruitful cooperation of Krimelte, a leading European producer of construction chemicals and materials, the Estonian State Puppet Theatre and the Tallinn City Centre Administration.

Pictures of the last year’s sculptural celebrity Sister Elsabe are available here:

Joint management for Penosil Eesti and Krimelte Tempsi


Tiit Arro is the new business manager for Penosil Eesti and Krimelte Tempsi

Starting today, Tiit Arro (the former director of Krimelte Tempsi) is the business manager of both Krimelte Tempsi and Penosil Eesti. For Penosil Eesti’s current sales director Marek Jürgenson, 21 January will be his last day with the company.

The changes in the management are primarily needed to execute the vision of Wolf Group’s management – take advantage of the synergy created through the joint management of Penosil Eesti and Krimelte Tempsi, by creating a strong, uniform sales and marketing structure on the Estonian, Latvian, Lithuanian and Finnish markets.

“Given my various activities in the entertainment sector, I do not have enough time to adequately contribute to these changes. So, after 13 years at Krimelte, I believe it is time for me to move on,” said Marek Jürgenson, explaining his decision to leave.

Penosil Eesti’s board member Alar Salum expressed the company’s gratitude to Marek Jürgenson for all the work he has done. Salum pointed out that during his time at Krimelte Jürgenson has been at the helm of many significant innovations, making a remarkable contribution to the success story of Penosil products.

According to Alar Salum, the Penosil Eesti companies and Krimelte Tempsi have similar customer profiles, with the most extensive overlap among retail chain customers. “Having the same customers in the Baltic countries combined with the prospects in Scandinavia gives us a good foundation for the joint planning and management of Penosil’s and Tempsi’s sales and marketing. In turn, this will help us achieve an optimal structure and become the market leader on the target markets,” added Salum to explain the reasoning behind the creation of a joint management system for Penosil Eesti and Krimelte Tempsi.

Salum says that such management will also help to improve logistics efficiency and will create options for cross-marketing between the two brands. “With central management, we ensure a proactive approach to the consumers’ expectations and are in a better position to implement innovative marketing methods on the target markets,” said Salum, pointing out the advantages of the joint management system.

Legally, the Penosil Eesti group includes 8 companies in 7 countries. Initially, the new management structure will unite the planning and management functions of the following companies: Penosil Eesti OÜ, Krimelte Tempsi OÜ, Krimelte Latvia SIA and UAB Krimelte LT. As for the Penosil Eesti subsidiaries in Romania (Penosil SRL), Bulgaria (Krimelte Bulgaria EOOD), Kazakhstan (TOO Krimelte Kazakhstan) and Ukraine (OOO Krimelte Ukraine), Margus Vihman will continue to oversee their operation on the group level.

The fast-developing Wolf Group has increased sales and expanded to new exotic countries


This year, Wolf Group has exported construction foams and sealants to more than forty countries, reporting EUR 53 million in sales in the first nine months – this means a more than 30% growth over the same period in 2009. The good performance in the first three quarters was influenced by favourable economic conditions on the export markets and continued focus on the group’s growth through expansion to new countries. Wolf Group has just signed an agreement with a leading South-American retailer, and will soon start to export construction chemicals to Chile, Peru, Argentina and Columbia.       

According to Wolf Group’s CEO Mr Alar Salum, their successful expansion to the new continent was based on an audit of the quality management system, requested by the potential distributor. The auditing results completely satisfied the client’s criteria. “An international auditing firm carried out an in-depth audit, focusing on the entire manufacturing process from material sourcing to delivery of finished products,” said Salum about the first audit in Wolf Group’s history that was requested by an international client.

“Chile has a very active construction market. Peru, Argentina and Columbia are also on the rise,” said Salum to describe the newly-added markets in Wolf Group’s portfolio. He added that the practice of using sealants and foams is gradually spreading and developing in these countries. Wolf Group is also participating in the residential construction programme following the Chile earthquake – the first sample home using Tempsi wall systems has already been sent to Chile.

In addition to Wolf Group’s growing export network and the increasingly stabilised economic environment on the target markets, the financial performance in the first three quarters has also validated the significant decisions and investments (in production and development of the sales structure) made in the early days of the recession.

In autumn 2009, Krimelte decided to gather all the companies in the group that specialise in sales and production under one umbrella brand, the Wolf Group. Wolf Group unites all the domestic and international sales and production divisions of Krimelte, as well as the Penosil and Tempsi trademarks.

In addition to a factory in Estonia, Krimelte (a Wolf Group company) has two more factories in Russia and Denmark. Wolf Group’s export network includes many countries, including Russia, Ukraine, Kazakhstan, Japan and Brazil. This year, Wolf Group has already added New-Zealand, Israel, Cyprus, Portugal and Chile to its export portfolio.

Timely reaction to changes in the economic environment and right strategies guaranteed Krimelte’s growth


The consolidated turnover of the first six months of 2010 of Krimelte, an insulating foam and joint sealant manufacturer exporting its products to more than forty countries and belonging to the Wolf Group was 28.3 million euros, growing by more than 50% when compared to the results from the same period last year. The company predicts the continuing of this positive trend and meeting its budget in the second half of the economic year as well.

The promising financial results of the first half-year have a close connection to Krimelte’s widened spectrum of export countries and, when compared to the same period last year, to the considerably more stable situation on its export markets. The positive results were also influenced by the crucial decisions and investments into production and the development of sales organisation made at the beginning of the economic crisis and. “Thanks to the steps planned and strategies chosen at the beginning of the economic crisis, Krimelte has been able to increase its turnover, which can be seen in our current financial results,” said Alar Salum, the CEO of Krimelte, describing the importance of the right decisions made during rough times.

According to Salum’s predictions, the overall outcome of the economic year might still show a somewhat more conservative growth percentage of the company’s turnover. “Despite the good start-off, we are still closely monitoring the situation on the export markets since not all the markets are recovering from the crisis identically. However, we still see ourselves meeting our budget during the second half of the year, which gives us reason to expect an overall annual sales growth of 25%,” Salum added. 

Krimelte Tempsi OÜ is the new business name of the wall systems supplier


Impextra OÜ, a Wolf Group company serving the Baltic and Nordic markets and offering breathing wall systems under Tempsi trademark, carries the name of Krimelte Tempsi OÜ starting from 29 July.

According to Tiit Arro, the Chairman of Board of Krimelte Tempsi, the name was changed in accordance with the name policy of the companies belonging to Wolf Group. The change of business name does not involve any merger, division, reorganisation, dissolution or reduction of share capital. „The change of our business name does not bring about any relevant change for our clients and partners because all our existing contracts and obligations remain valid,“ added Arro.

The registry code, address and contact data of the company remain the same. The execution of contracts and obligations made under the name of Impextra OÜ will be continued in future under the name of Krimelte Tempsi OÜ.

Krimelte to represent Estonia in Europe’s most competitive business awards competition


The European Business Awards sponsored by HSBC has announced today that Krimelte is to represent Estonia in the prestigious 2010 Awards programme. Krimelte beat off stiff competition to be selected as one of 10 Country Representatives and will now compete for a coveted Ruban d’Honneur in the next round of the competition. Final category Award winners will be unveiled in Paris on 16th November.

Now in its fourth successful year, the European Business Awards has identified some of Europe’s brightest businesses based on their ability to demonstrate the three core principles at the heart of the Awards programme. The esteemed panel of judges were looking for organisations to represent Estonia who exhibited innovation, business excellence and sustainability.

 The European Business Awards is dedicated to raising the visibility and progress of companies who excel in delivering innovation twinned with successful commercial results whilst acting responsibly and positively affecting the social environment they operate in. In 2009, the 99 Ruban d’Honneur recipients had a combined turnover greater than €570 billion and recorded an average annual profit growth of 56%.

Adrian Tripp, CEO of the European Business Awards says, “Over the past 4 years we’ve received an incredibly high standard of entries from organisations who are passionate about their business. However, very few get the chance to fly the flag for their country and compete across Europe to be recognised as one of the EU’s leading companies. It really is an exceptional accolade to be picked as a Country Representative, and together with HSBC we’re looking forward to seeing Estonia in the next round.

Krimelte Conquers New Zealand and Cyprus markets with Estonian Insulating Foam


Krimelte, a company belonging to the Wolf Group that exports its insulating foams and joint sealants to forty countries has expanded its reach to the markets of New Zealand and Cyprus. However, according to a representative of the company the soon to be launched exporting operation to Israel has the perspective of becoming the most promising one yet.

According to Jaan Puusaag, the Chairman of the Board of Krimelte, the company has quite ambitious plans of growth and is making quick progress in expanding its market share on its export markets. “But the regions that have just been added to Krimelte’s export portfolio offer us a great opportunity for speedy growth and show the great potential that the post-recession construction sectors of foreign countries possess,” said Puusaag, commenting on the growth advantages of the company’s export portfolio and the situation in foreign markets.

”Launching sales in a location that is geographically the farthest away from Estonia is proof that no market is too far and the Earth is, in fact, round,” said Puusaag, commenting on the company’s achievements in New Zealand and adding that exporting to New Zealand suggests the possibility of entering the Australian market as well. Krimelte was the only Estonian company represented at the construction fair "Design Building 2010" held in Melbourne, the second largest city in Australia at the end of June.

The company’s successful entering into Brazilian market that began last year is progressing as planned and the company believes the construction market of Brazil to still have enough room and potential of growth for Krimelte to take advantage of. Krimelte, which, by today, has been operating on the Brazilian market for only six months has been able to not only export chemical construction products to private label customers but sell them under its own trademark Penosil as well.